Globotech Design Home - Calgary

Website Stuff You Need to Know

Content on Your Website

Content is the most important piece to your website, it provides search engines a way to find your site and give it a higher placement. Higher placement on a search engine means that when keywords of your site are searched, your site will list with a higher search engine ranking if content is composed correctly. Think back to the last time you did a search for something, did you bother going to the second page to find what you are looking for?

The more valuable your content is the better search engines will work in your favor. This in turn gets new visitors to your site, turning them into potential customers. Even adding one article about your product or service can help in search engine results. Ask your designer how they will be optimizing your site.

Custom Websites or Template Design

Custom web design is the best choice for any new website. Custom design means that your site has been created from scratch, and will result in a site unique to you. Having a custom site shows whoever views it that your business is unique, and professional.

Correlating your web design, colors, logo’s all need to be taken into consideration when constructing your web site. A Template design is just that, it is a pre made base, and then it is just ‘fill in the blanks’ with your personal information.

When selecting a web designer it is of up most importance to ask if the sites they develop are template, or hand coded.

Affordable VS Cheap Web Design

Cheap websites developed by a novice are easily recognizable. Some of the ways are listed below. Overall the website ”clashes” and does not flow well.

Signs of Cheap Web Design

  • No Color Matching
  • Constant Flashing Graphics
  • Ugly Background Pictures
  • Too Bright or Too Dark Colors
  • Weird fonts throughout the site
  • Poor Navigation
  • Website does not have a theme
  • Site Does not load
  • Pictures Do not load
  • Importance of Easy Navigation

    Customers will leave your website if they can't find the information they need, or if they get lost on your site. It is vital to ensure your site allows customers to get to anywhere on the site with only a few clicks of the mouse. If not they will be clicking the next website that does provide the simplicity of good navigation, rewarding your competitors with business.

    Do You Have a Piece of Art or a Website?

    Some websites you find on the internet may have lots of eye appeal, but may not be functional. Some designers pass themselves off as web designers but what you may be purchasing is a picture not a website. If you find yourself with this type of website beware. Listing your site on search engines, or even making changes or updates to your site can be next to impossible.