Why a Website is a Must?

In today’s culture, a website represents your business card even if you don’t have a business. It is the first stop that most consumers take in finding a new service provider. Chances are your competition has a website, which means your business may be getting over looked.

Online potential clients can find your contact information, pricing, what services are offered, areas served etc. All without a uncomfortable phone call being made, or waiting for a message to be returned.

Here are 3 reasons why you, as a business owner needs a website

1. Your Customer’s Expect You to Have a Website

More and more a natural question asked by a past or potential client is, “Do you have a website”? When you have to say “no” but reply with a business card or phone book listing it forces the client to either ask questions they may not be comfortable with face to face, or not ask at all. As well they may want to share your services with Family and Friends, the easiest way to do so is to ‘google’ it

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2. Your Website Provides No Pressure Selling

The last thing a potential customer wants to deal with while seeking out a new service provider is the sales process. In fact, when sales people are on the phone, or approach someone is the store the usual response from the customer is “I’m just looking or I’m just browsing”. So why not let your customer browse? With a website a customer can browse all the information they want, at any time of the day or night. As well it will be easy to compare prices, services, and information provided with the competition that is all ready on the web.

3. Your Website Accounts for 3 Times the Amount of Sales vs. Phone Sales

There are numerous marketing studies done that all point towards the same conclusion: a website generates 3 times the amount of sales and new customers than phone sales or walk-ins together. The 75% of new customers generated from your website tend to fall in the 16-49 age range. Phone and Walk-Ins tend to be aged 50 and over.